Facebook: The Next Big Pharma

Facebook: The New Big Pharma is my own satirical commentary on a huge issue that a lot of young adultsface: Social Media Addiction. The New Big Pharma is a series of short 3D animations all madeto raise awareness on this current issue. My research on this topic suggests that social mediaa ddiction may very well become the new drug addiction, as the ubiquity of social media applications continues to increase. Other research has found that the very same part of our brain that responds to drugs, also responds to interactions on social media. Furthermore, social media experts, as well as researchers, have also found that developers purposefully design their websites or applications to be addicting, in order to retain users. However, even with all of these warnings, society continues to deem social media as “progress”, without really considering its potential side effects. My work aims to draw light on this issue in a light, yet serious manner.

Facebook: The New Big Pharma was made in Cinema4D, and rendered with Octane Renderer.This was one of my first real projects with Cinema4D, which is a program I am currently learning by myself. Most of my research in using this software came from internet searches based on problems I’ve run into.